California has the worst air quality in the U.S. The state has eight of the ten most polluted cities and experiences some of the worst air pollution in the country, leading to thousands of deaths annually, according to Earth.Org. 4CA is a nonprofit dedicated to illuminating California’s toughest challenges — and sparking real understanding. To bring this mission to life, we built a clear, compelling website centered around the four forces shaping the state's future: Earth, Fire, Air, and Water. Each category dives into a critical issue — from land degradation and wildfires to air quality and water scarcity — connecting facts with feeling to inspire action. Through a streamlined, visually-driven experience, 4CA empowers users to explore the environmental realities facing California today. Below, you’ll find an overview of the process, the infographics, user personas, and design strategies that guided the project. Attached are both the desktop and mobile prototypes — each crafted to educate, engage, and ignite awareness in Californians and concerned citizens everywhere.