advertising campaigns
A mix of bold, weird, and wildly specific — these campaigns don’t just sell, they stick.
Advertising
Variety; Pastport, Breath Hero, Digital Iris, Glass Half Full Rebrand, Say Cheese
From a cheeky time travel agency called Pastport promising to “experience the past in vivid color," to Breath Hero, a bold gum campaign casting its product as the last line of defense between you and a tragic first impression, these ad concepts lean into character, clarity, and charm. For Digital Iris, a podcast ad for a surveillance-themed magazine was created as a companion to the magazine. And a campaign urging New Orlean’s residents to recycle their glass bottles (in partnership with Glass Half Full). To a social media sandwich restaurant, Say Cheese. Each campaign is built to catch attention fast, tell a story, and leave a lasting impression, whether you're rewinding history, freshening your breath, or questioning who's behind the lens.
Art Direction
Image Manipulation
Advertising
Branding
Copywriting
Podcast Creation
Type Layouts
Concept
Research
Naming
Packaging Design
Logo Design
Editorial Design
Art Direction Image Manipulation Advertising Branding Copywriting Podcast Creation Type Layouts Concept Research Naming Packaging Design Logo Design Editorial Design
Vintage Poster Campaign
Meant to mimic vintage posters for the baby boomer age population who want nostalgia to drive their interest in the brand. Also showing the pod, and highlighting a few specific time periods that one can visit.
Pastport Guerilla Advertising
The campaign is centered around the idea that the people of the past once walked amongst us, and now we can walk among them, with pastport. Featured in notable and famous areas, there are prints on the ground of older people, with elements of retouched color (per brand guidelines). The tagline is “They were once here. You could be too.” and there is a banner on the side depicting more information. The tagline blurs the line between now and then, giving the feeling that time is not linear, but layered. It implies the worlds of the past are still present, just out of reach... unless you have a Pastport.
Pastport
Pastport is a luxury time travel experience that redefines escape. From private memory pods to fully immersive historical recreations, guests can explore iconic eras, from Ancient Rome to Y2K, without leaving the present. Guided by expert curators and cutting-edge neuro-sensory technology, Pastport offers bespoke journeys into the past that are as vivid as they are safe. Pastport is where memory meets immersion, fantasy meets history, and escapism meets innovation. Rewind in style. Where the past is in color. Below is some pages from the website. Meant to mimic vintage posters for the baby boomer age population who want nostalgia to drive their interest in the brand. Also showing the pod, and highlighting a few specific time periods that one can visit.
Pastport Instagram Advertising
This Instagram campaign is geared towards the secondary audience, which is younger than the primary audience of baby boomers. As this generation is known to spend more time on social media, the ads are social media targeted. Instead of giving past nostalgia, it aims to give them incentive to want to experience the past.
Breath Hero
Breath Hero is a before-you-eat protective gum which provides up to twelve hours of freshness after ingesting. The product is aimed towards a younger, more playful audience. By using comic book themes to play off the name "hero" helps to emphasize this while appealing to the youth. Use Breath Hero to protect your breath, and fear no more as your hero is here.
Digital Iris
Digital Iris is a magazine dedicated to exposing the hidden layers of surveillance in today’s world. Its mission is to educate people on the darker side of being watched, not just tech-savvy readers, but everyday people who might not typically pick up a technology magazine. By presenting complex issues in a visually dynamic and engaging way, Digital Iris makes the topic accessible, eye-opening, and even a little fun; pulling in readers who might never have realized how deeply surveillance shapes their lives.
Glass Half Full
There is currently no system for glass recycling in New Orleans, and in 2020 two Tulane Seniors decided to tackle that problem on their own, and create their own glass recycling company entitled “Glass Half Full”. Not only did they create a completely new industry of glass recycling but they are completely sustainable, using the glass they collect using volunteers to help protect New Orleans natural land by re-fortifying the sand and using sand bags to protect against further erosion and eventually protecting against flooding during natural disasters. In a collaborative design group we rebranded Glass Half Full, and I created advertisements.
After gathering research and defining the audience of NOLA Saints Football fans and combining that with the hopeful future implementation of the thunderdome 24/7 drop off location the final stage of the advertisement for coastal erosion awareness and Glass Half Full awareness has been created. I chose to make this advertisement to aim to get the attention of football fans attending a game or eagerly waiting the next game. By displaying the shocking statistic of how New Orleans loses the size of a football field every 100 minutes, it re-emphasizes the overall message for football fans, as well as tying back into the severity of the situation.
Say Cheese
Say Cheese is a sandwich restaurant, built with the intention of being utilized for social media. With bright, popping colors and social media friendly imagery and copy, the restaurant is targeted towards younger, more tech savvy audiences. With near endless options for sandwiches, and tons of photo opportunities, Say Cheese is the perfect restaurant to go to for a sandwich and a selfie.
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