Surveys show that 75% of Americans view beauty products as essential, with an average annual spending of $1,754. The beauty industry is even growing more, as Millennials and Gen Z view it as essential, and will spend even more on their routines. To capitalize on this, a beauty line from a cosmetics company that creates haircare and skincare products based on the stories of the constellations, with unique ingredients and real results. Haircare is another emerging trend within the beauty industry, so Stellaris offers both. Additionally, Gen Z views sustainability as a core pillar of importance in brands, and as many beauty companies are now offering refillable options, so will Stellaris. What makes this indie beauty brand different is the commitment to the story background; each product has a completely thought-out storyline and reasoning behind it, along with unique and interesting ingredients. Stellaris is for people who don’t view beauty as a routine, but a ritual, something they look forward to every day, who spend time bettering themselves and being the most beautiful version of themselves they can be.