Fashioning Femininity in Film

For women with a passion for movie fashion.

Publication Design

Are you interested in female fashion movie magic? This unique publication will outline the importance of fashion in film throughout 8 films (spanning from the years 1995 to 2018) and discusses fashion as a plot developer, focusing specifically on “love” and “friendship” Fashion has the ability to completely shape and evolve a story into so much more than what it is at surface level. Trendy and modern, exciting and different, this book is not only informative but also aesthetic, reflecting the design of the costumes within the film itself. There is no other book currently on the market to discuss the role of fashion in film costumes which isn’t just one singular movie or film, or to really divulge deep into the the role of color theory, hair, accessorizing and makeup as it pertains to further developing the plot and the characters in each film.

Fashioning Femininity in Film

Art Direction

Visual Manipulation

Merchandise Design

Branding

Copywriting

Podcast Creation

Type Layouts

Concept

Research

Naming

Construction of Publication

Art Direction Visual Manipulation Merchandise Design Branding Copywriting Podcast Creation Type Layouts Concept Research Naming Construction of Publication

  • Costume design in film is an often overlooked key part of a movie’s story as it can completely shape the narrative, especially within women’s costumes and women’s empowerment.

  • A publication on eight chosen films which all show movies where clothes play an integral role in telling a story, explaining why the film’s clothing is imperative to the storyline and how it helps to show the progression of the female characters. 

  • Publication (roughly 200 personally designed and copywritten pages) with pull outs and fabric swatches, companion podcast, and merchandise design. 

  • The films chosen to be highlighted were predominantly “chick flicks” as they are often overlooked and mistaken for not being quality films. As women are also often overlooked due to their appearance and hyper-femininity but feature multitudes.

Advertising

As the book itself is unconventional, the advertising was too. A podcast companion was created, along with merchandise (it is a fashion book after all) to promote the purchase of the book.

Flip Through the Pages

Click here to find a digital version of the book and peruse at your leisure!

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