unseen forces

Publication about thirteen of the superstitions of the world.

Unique Publication Design

Unseen Forces

A recent survey of adults in the United States found that 33 percent believed that finding a penny was good luck, and 23 percent believed that the number seven was lucky. Where did these superstitions come from, and why do they persist today? This book would aim to explain some of the common superstitions of the world in an exciting and engaging way. By making small books about each topic in detail it would be a very in-depth look into the chosen superstitions in a interesting way. It would talk about how they began, which cultures they’re prevalent in, why people believe in them and more. Superstitions are incredibly common, and to know more about them would be beneficial. Talked about in a light hearted, fun and colorful way is exciting and makes the readers fears ease.

Art Direction

Illustration

Guerilla Advertising

Branding

Copywriting

Book Creation

Type Layouts

Concept

Research

Naming

Content

Procreate

Art Direction Illustration Guerilla Advertising Branding Copywriting Book Creation Type Layouts Concept Research Naming Content Procreate

  • Many allow superstitions to control their lives, when really they shouldn’t spend too much time wondering what if and just accept that fate is what it is.

  • A publication featuring thirteen removable mini books (thirteen letters in superstitions) on the most common superstitions, explaining why one shouldn’t be afraid of the fates.

  • Publication (thirteen mini books about 4-5 pages for each one) and an advertising campaign. Illustrations done on Procreate.

  • Unseen Forces is designed to be one large book, complete with thirteen removable mini books. This format makes it easily transportable and visually interesting. There are thirteen letters in the word superstition, and therefore there are thirteen superstitions selected. The number 13 also has superstitions around it, and is the final book.

Spreads

Take a look at some of the spreads for each of the thirteen mini books.

Guerilla Advertisement Campaign

“Hoax or no?” campaign. Superstitions hit the streets. Broken mirrors. Black cat graffiti. Ladders you have to duck. Each stunt looks real—staged with one question: "Hoax or No?" It’s raw, messy, and a little eerie — just like the fears it plays on. No answers, just enough to make people look twice — and dive into Unseen Forces to find out more. Fonts are rough, stencil-sprayed, guerrilla-style. Real-world fear. Real-world curiosity. Real-world magic.

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