dualitea

The first & only pre-packaged diy dirty lattes.

Innovative Drink Packaging

Dualitea

Coffee or tea? Why not both. Dualitea offers four different flavors of a “dirty” latte. A dirty latte is essentially a tea or powder-based latte but made anew by adding a shot of espresso. Since there is currently no product like this on the market, this would be one of a kind. Dualitea is a harmonious brew that combines the tranquil essence of tea with the vibrant energy of espresso. A luxurious latte that delivers a double dose of flavor and energy, perfect for those who crave complexity in every cup. Offering a fusion of unique cultures across different blends, utilizing the muddling between the flavors to create a dynamic profile. Whereas there is an over-flood of coffee/tea products for energy, this product would aim to highlight the flavoring, the experience, the uniqueness, and have energy as an added benefit. So, remember, when asked about coffee or tea, just say yes as this product offers a way to enjoy both quickly, efficiently, and best of all; simply. 

Art Direction

Illustration

Advertising

Branding

Copywriting

Form Creation

Type Layouts

Concept

Research

Naming

Packaging Design

Logo Design

Art Direction Illustration Advertising Branding Copywriting Form Creation Type Layouts Concept Research Naming Packaging Design Logo Design

  • Dirty lattes are a popular menu item at many cafe’s, however, there are currently none available for purchase in a pre-packaged form.

  • The four most popular dirty latte flavors, Chai, Tumeric, Earl Grey (London Fog) and Matcha with a do it yourself component where one makes the latte themselves by removing the top and pouring the contents in, then shaking.

  • The four flavors and their respective packages, a unique packaging form, and an advertising campaign. Procreate Illustrations.

  • The concept around dualitea was based around alchemy, which is the medieval practice of chemical science transforming base metals into gold to find the cure for diseases, the discovery of indefinite life, and often centered around the idea of finding the philosopher’s stone which brings one’s greatest wish to life. Additionally it is often focused on the concept of the coincidentia oppositorum, or the union of opposites. As dualitea is combining two opposites to make a new product, it embodies alchemy.

Dirty London Fog

Creamy Earl Grey meets a bold espresso shot — smooth, smoky, and seriously energizing.

Dirty Chai

Spicy chai, bold espresso — a rich, fiery kick wrapped in creamy comfort.

Dirty Golden Milk

Velvety turmeric spice, supercharged with a shot of bold espresso — earthy, bold, and buzzing with warmth.

Dirty Matcha

Vibrant matcha meets bold espresso — earthy, creamy, and buzzing with green energy.

Advertisement Campaign

Opposites don’t just attract, they create magic! (Alchemy) Showcasing different relationships and items that work together, even though they shouldn’t (like tea and coffee) like cats and dogs, peanut butter and acai bowls, ballerina and rockstar, highlighting the differences but showing how well it balances out. Just like the robust espresso with the soothing tea, sometimes you can find harmony in the unexpected. his advertising campaign aims to highlight that. Encourage users to share their own unexpected pairings with a hashtag like #UnexpectedHarmony, offering prizes for the most creative combinations.

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