Lift

Peak performance ski supplement gummies.

Packaging Design

Lift

These ski preformance gummies will act as a series of supplements one would need in order to preform their best at skiing. They will help in a variety of ways specifically focusing on pre and post workout, energy, altitude sickness, temperature regulation, hydration, soreness, and other issues that may arise when one is skiing (or preforming any sport -- winter or not). These gummies would mainly be aimed at the community of skiiers, but could be utilized by anyone who partakes in an active lifestyle.  The heavily researched and proven to work ingredients would make the product have scientific and circumstantial evidence as to why they work, and they would be sold at most ski mountains and skiing outposts/outfitters. 

Art Direction

Social Media

Advertising

Branding

Copywriting

Podcast Creation

Website Design

Concept

Research

Naming

Packaging Design

Logo Design

Art Direction Social Media Advertising Branding Copywriting Podcast Creation Website Design Concept Research Naming Packaging Design Logo Design

  • Skiing is a highly intensive sport, and many don’t give their body the proper nutrients and care it needs while participating in the exciting winter activity.

  • Easy to use on the mountain gummies, with three skews for the three biggest issues one’s body might face while hitting the slopes.

  • Three packages of gummies with the bottle inside, advertisement campaign, and a small website.

  • The gummy container was chosen to be small and sleek, so that it would be easily transported across the mountains. The top can be clipped onto one’s jacket to ensure one can have easy access to the gummies throughout the day as needed. Ultimate convenience, ultimate performance, best ski day ever.

Telemark Tea

A delicious blend of green tea essence for optimal energy that won’t leave you feeling crashed, or crashing into any trees. Promotes healthy brain function too! Ski any and every run, energized.

Mountain Melon

Enjoy the refreshing taste of watermelon, a fruit comprised of 99% water, and feel instant hydration, even at upwards of eleven thousand feet. Ski the slopes with strong hydration.

Alpine Apple

A blend of Granny Smith and red apples for a delicious, crisp, and refreshing apple flavor.  Apples promote brain health, energy, and gut health, as well as helping one adjust to different altitudes. Perfect for an amazing day of skiing, without fear of altitude sickness ruining the fun.

Advertisement Campaign

Lift advertising grabs attention across multiple channels. One campaign shows skiers racing down snowy landmarks like the Pyramids and Golden Gate Bridge, making users feel like they’re literally on top of the world. Another, the "Gummy Vending Machine" guerrilla ad, lets skiers sample flavors while waiting for the gondola — perfect for pros and enthusiasts. Lift also appears on chair lift bars and in a dynamic Instagram carousel.

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